The Beacon newsletter
From the Back Room
One short email every fortnight. Practical AI for small businesses — what we're actually doing in our own business, what worked, and what we'd tell you to skip.
Why "the back room"
Front of house is what your customers see. The back room is where the admin gets done, the marketing gets written and the books get reconciled. That's where AI earns its keep for a small business right now, in the boring useful work rather than the flashy demos.
What you'll get
- One short email, every two weeks. Not a daily.
- Things we've actually done, with the outcome attached. If something didn't work we'll say so, because the ones that don't work are the more useful half.
- Plain English. No buzzwords, no "10x your productivity", nothing you'd need a glossary for.
What you won't
- A sales sequence. Subscribing puts you on a newsletter, not into a pipeline.
- Your address given to anyone else, ever.
- Any difficulty leaving. Every email has an unsubscribe link and it works on the first click.