Google Ads. Built properly.

Most of my clients have been with me for years

There's a reason for that. Google Ads built properly, tracked properly, and explained in plain English.

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Running Google Ads since 2015

Results

Real numbers from real accounts. No names without permission.

Ecommerce

Incense retailer

9.5x

ROAS (up from 4.4x)

Revenue +30%
Ad spend -39%
Conversions +33%

Doubled ROAS while cutting costs. More revenue, less waste.

Ecommerce

Drinks brand

€44k

Revenue in 3 months

ROAS 17.8x
Starting point New account
Time to results 3 months

Brand new Google Ads account. Built properly from day one.

Lead generation

Local services

-62%

Cost per lead

Leads per month 3x more
Wasted spend Eliminated
Tracking Fixed first

Tracking was broken. Fixed it, rebuilt campaigns, tripled leads.

Most businesses are flying blind on data

Even businesses with full marketing teams are often missing the technical capability. They know the brand, but not the data. That's the gap I fill.

The tracking is wrong

Most Google Ads accounts report numbers that aren't real. Duplicate conversions, missing data, broken tags. You're making decisions based on fiction.

Bad data = wasted money

If you don't know which campaigns actually make money, you'll keep spending on the ones that don't. It's the most expensive mistake in Google Ads.

We fix that first

Before I touch a campaign, I fix the tracking. Proper GTM setup, real conversion data, analytics you can trust. Then decisions based on what's actually happening.

How I work

1

We talk

Honest assessment. If I don't think Google Ads will work for you, I'll say so. No point wasting your money.

2

Fix the data

Build proper tracking first. This is where most agencies skip. Without good data, everything else is guesswork.

3

Build campaigns

Structure, keywords, ads – all built on real data, not assumptions. Set up right before we spend a penny.

4

Earn it every month

No contract. Every month the data shows whether this is working. Improve, report, keep earning the business.

Damien Fegan

I'm Damien. I've been running Google Ads since 2015 – first for my own ecommerce business, then for clients. I work with businesses across the UK and Ireland. Most find me through referrals and stick around for years.

I'm direct, I'm honest, and I won't waste your money. If Google Ads isn't right for you, I'll tell you.

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Questions

How much does it cost?

Depends on your ad spend. My management fees are fixed – I'll tell you what they are on the first call. No surprises.

Do I own my account?

Yes. I build tracking and campaigns on your accounts. It's important to me that you own your data – that's where the learning is.

No contracts – on purpose

I should be earning your business every month. If I'm not delivering, you should be able to leave. That keeps me honest.

Do you work with competitors?

No. I can't get in the trenches for two companies in the same market.

Ready to talk?

No sales pitch. Just a conversation about whether Google Ads could work for your business.

Book a call