It’s that time of year again and Beacon is about to stamp its’ mark once more at the Sales and Marketing Summit in the RDS, Dublin. The event kicks off on Thursday 30th May and my contribution is a presentation on how to help you and your business grow by making your business goals, KPI’s and lead generation the centre of your digital marketing strategy.

I’m looking forward to attending, contributing and sharing some of the knowledge I’ve gained over the years and letting people know just what Beacon is all about.

One of the things I enjoy most as part of what I do is standing in front of an audience, especially an enthusiastic one, and helping them down the right path when it comes to SEO. It’s a minefield of a topic, even for those with experience, and it’s an ever-changing cycle. This is not an area where you can be caught napping because when you wake up you’ll find your competitors light years and many many customers ahead of you.


For my part, I’ll be giving a guide on how you can turn your website into a measurable salesperson for your business.  I’m covering how to set measurable targets for your business and then using them to create a measurable digital marketing plan.

For anyone attending the sales and marketing summit search us out and, by all means, come and have a chat with me on anything SEO related or even something not necessarily within that remit. I love to chat, I love a good discussion over coffee and I’ll talk for as long as you’ll listen on all things SEO.

To check out what it’s all about and who’s who on the day go to and don’t forget to check out my contribution here.

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